PRIVACY POLICY

1. Introduction

At NPD Intelect (“we”, “us”, or “our”), accessible via npdintelect.com (“Website”), we are steadfast in our commitment to safeguarding the privacy and personal data of our users. We recognize that the security and confidentiality of your personal information is fundamental to your trust. This Privacy Policy outlines how we collect, use, disclose, and protect your data in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws.

2. Scope of this Policy and Our Role as Data Controller

This Privacy Policy governs the processing of personal data collected from individuals who engage with npdintelect.com, including website visitors, account holders, customers, and other users (collectively, “you” or “your”).

NPD Intelect is the data controller in relation to all personal data collected through this Website. As the data controller, we determine the purposes and means of processing your personal information.

3. Categories of Data Processed

We may collect and process the following categories of personal data:

a. Usage Data:
Includes information about how you interact with npdintelect.com, such as browser type, IP address, time zone settings, pages visited, clickstream data, access times, and referring URLs.

b. Account Data:
Includes your name, mailing address, email address, telephone number, and any other contact details provided when registering for an account or making a purchase.

c. Profile Data:
Includes your preferences, interests, purchase history, behavior patterns on the Website, account settings, and feedback or survey responses.

d. Communication Data:
Includes records of communications with us, such as support requests, live chat logs, emails to [email protected], and call summaries.

e. Technical Data:
Includes information about your device, such as operating system, hardware attributes, browser settings, user-agent strings, and system configurations.

f. Transaction Data:
Includes payment details, billing addresses, shipping addresses, order history, and payment confirmations. Please note that we do not store full payment card numbers; transactions may be processed by third-party payment providers.

g. Preference Data:
Includes your opt-in preferences for newsletters, marketing communications, advertising preferences, and inputs indicating product or service interests.

4. Legal Bases for Processing

We rely on the following lawful bases for processing your personal data:

– Consent: When you have provided explicit permission for us to process your data for a specified purpose, e.g., subscribing to newsletters.
– Contract: Where processing is necessary to fulfill our contractual obligations to you, such as delivering purchases or providing services.
– Legitimate Interests: Where we have a legitimate interest in processing your data for purposes such as security, communication, analytics, or service development, provided these interests are not overridden by your fundamental rights.
– Legal Obligation: Where processing is required to comply with applicable laws or lawful requests by public authorities.

5. Your Rights

Subject to legal limitations under applicable data protection laws, you have the following rights regarding your personal data:

– Right of Access: You may request information about how we process your data and obtain a copy of that data.
– Right to Rectification: You may request the correction of inaccurate or incomplete personal data.
– Right to Erasure: Also known as “the right to be forgotten,” you may request deletion of your personal data in certain circumstances.
– Right to Restriction: You may request a temporary halt to data processing where there are grounds to contest the accuracy of data or object to processing.
– Right to Portability: You may request to receive your personal data in a commonly used, machine-readable format, and to transmit it to another controller.

To exercise any of your rights, you may contact us at [email protected].

6. Security Measures

We use industry-standard administrative, technical, and organizational safeguards to protect your information. These measures include encryption of data in transit and at rest, tiered access control, monitored backups, regular security audits, and staff awareness training aimed at fostering a culture of data protection.

7. International Transfers

Your data may be processed in countries outside your country of residence, including those that may not offer the same level of data protection. In such cases, we ensure appropriate safeguards are in place in accordance with GDPR and relevant legal standards, including Standard Contractual Clauses and recognized regional frameworks, to protect your personal data during international transfers.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy or as required by applicable laws. Retention timelines include:

– Usage and Technical Data: Up to 12 months after collection.
– Account and Profile Data: For the duration of your active relationship with npdintelect.com and up to 6 years thereafter for compliance and record-keeping.
– Transaction Data: Up to 7 years for legal, financial, and audit obligations.
– Communication Data: Up to 3 years after last contact.
– Preference Data: Until withdrawal of consent or change in preference.

9. Cookie Policy

This Website uses cookies and similar technologies for various purposes. Types of cookies include:

– Essential Cookies: Required for core Website functionality and security (e.g., login, session management).
– Functional Cookies: Enable enhanced functionality, such as personalization and remembering settings.
– Analytics Cookies: Collect data to improve the Website’s performance and understand user behavior (e.g., Google Analytics).
– Performance Cookies: Measure Website performance metrics such as load times and responsiveness.

10. Cookie Management and Compliance

Upon your first visit to npdintelect.com, a banner provides you the option to accept or reject non-essential cookies in accordance with GDPR and CCPA regulations. You may also manage cookies through your browser settings or by adjusting your cookie choices via our cookie management tool at any time.

California residents have the right to opt-out of the “sale” or “sharing” of personal data as defined under the CCPA. We honor Global Privacy Control (GPC) signals and maintain Do Not Sell My Personal Information links where applicable.

11. Special Protections for Children

NPD Intelect does not knowingly collect or solicit personal information from individuals under the age of 13. If you believe that a child under 13 has provided us with personal data, please contact us at [email protected]. We will take appropriate steps to delete such information promptly.

12. Policy Updates and User Notification

We reserve the right to update or revise this Privacy Policy at any time, in response to legal, technical, or commercial developments. Significant changes will be communicated through appropriate methods such as prominent Website banners or direct communication where required by law. Continued use of npdintelect.com following any update constitutes acceptance of the modified policy.

13. Contact

For questions or concerns about this Privacy Policy or your personal data, please contact us at:

Email: [email protected]
Website: https://npdintelect.com

We are committed to compliance with all applicable data protection laws and supporting your rights as a data subject. We encourage you to reach out if you have any concerns about your privacy.